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November 2015

Dear Members,

OSHA SIGNAGE STANDARD CHANGES FOR FUNERAL HOMES OSHA signage standards have changed in reference to Formaldehyde. OSHA has requirements on how signage should read prior to June 1, 2016 and after June 1, 2016. The areas impacted by the new signage standards are: regulated areas where the concentration of airborne formaldehyde exceeds the TWA or the STEL; storage areas and containers for contaminated clothing and equipment; and the hazard communication program, which must include labeling requirements for materials capable of releasing formaldehyde. Additional information on these standards can be found at https://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=STANDARDS&p_id=10075

NEW PROCESSING EQUIPMENT REQUIRED AT BUSINESSES THAT ACCEPT CREDIT CARDS As of October 1, 2015 all newly-issued credit cards contain a computer chip to help reduce counterfeiting and fraud. With the new cards being issued, businesses need to purchase new equipment so the chip-embedded cards can be read. Business owners that did not obtain the required equipment by October 1, 2015 are now responsible to pay for any money hackers steal by using counterfeit cards for purchases.

AMERICAN AIRLINES TLC SERVICE UPDATE At American Airlines Cargo, we have concentrated focus on engaging our employees, so they have the tools and technology needed to do their jobs exceptionally well. This means, running a safe, reliable and compliant operation our customers can trust. After merging with US Airways, the best of both the TLC programs were combined to provide the best possible service to our customers. With the one-year anniversary of Cargo's completed integration quickly approaching, teams around the company are working collaboratively to continuously improve the operation and make recommendations for where we can evolve our processes and make positive change. This level of cooperation starts with a focus on safety, but will also optimize our performance across the operation. It's all part of our commitment to running an operation not just safe for employees, but one that's secure for our cargo, and can be counted on to deliver a positive experience for our customers. With more than 40 years of service, you can trust the American Airlines TLC service to transport loved ones to their final resting place with the care and sensitivity they deserve. The TLC help desk includes dedicated 24-hour coverage, 365 days a year with trained specialists. Our network spans the globe, covering North America, South America, Asia and Europe. The extensive partnerships' American has helps our reach expand to Africa, the Indian subcontinent and the Middle East. At aacargo.com, you can find complete information about our services, cities served and all the benefits in using the American Airlines TLC service. The American Airlines TLC Desk can be reached at 1-800-852-3333 or aacargo.com/TLC.

GROW AND THRIVE AT YOUR FUNERAL HOME WITH THESE MINOR CHANGES Recently funeralOne reported on 5 easy changes that can bring big success to your funeral home. The small changes they suggested are: Track Your Goals; Respond To Families Quickly; Sign Up For Social Media; Build Trust With Families; and Invest In A Good Quality Website.

UPCOMING EVENTS

WRAP-UP AND CHILD ABUSE CONTINUING EDUCATION SESSIONS

PFDA will be hosting three Wrap-Up Sessions offering 4 CE Credits and two Child Abuse Sessions offering 2 CE Credits. The dates and times are listed below. Registration information can be found at PFDA.ORG.

December 3rd-— 9am-3pm – 4 CE Credits
Pittsburgh Marriott North
100 Cranberry Woods Drive,
Cranberry Township, PA

December 8-—10:30am-12:45pm – 2 Child Abuse CE Credits
Red Lion Hotel Harrisburg East
4751 Lindle Rd, Harrisburg, PA

December 11th-— 4pm-6pm – 2 Free Child Abuse CE Credits
Goldsteins' Rosenbergs' Raphael-Sacks
310 Second Street Pike,
Southampton, PA 18966

December 10th-— 2pm-7pm – 4 CE Credits
Goldsteins' Rosenbergs' Raphael-Sacks
310 Second Street Pike
Southampton, PA 18966

December 15th-—9am-3pm – 4 CE Credits
Red Lion Hotel Harrisburg East
4751 Lindle Rd, Harrisburg, PA

PFDA WINTER MANAGEMENT CONFERENCE–5 APPROVED CE CREDITS The 2016 Event will be held February 16-18, 2016 at The Inn at Leola Village, Leola, PA. The speakers will be Mike Nicodemus-VP of Cremation Services (NFDA) & President of Nicodemus & Associates LLC Consulting Services and Guy F. Matthews, Esquire - Eckell, Sparks, Levy, Auerbach, Monte, Sloane, Matthews & Auslander, P.C. Additional information and registration details will be available soon.

2016 PFDA ANNUAL CONVENTION AND EXPO The 2016 Event will be June 12-15, 2016 and will be held at the Holiday Inn Grantville.

LEGISLATIVE CORNER

SB 874, which amends the Cemetery and funeral Merchandise Trust Fund Law, has moved to the House Consumer Affairs Committee.

PENNSYLVANIA WOUNDED WARRIORS INC. Pennsylvania Wounded Warriors, Inc. is an independent state non-profit organization that helps PA families, PA wounded warriors, and veterans in crisis. This organization however, is not affiliated or part of the national organization Wounded Warrior Project. Pennsylvania Wounded Warriors, Inc. is able to help PA veterans through the financial donations given by individual, local, civic, school, church, and business groups, and veteran organizations. With the donations, Pennsylvania Wounded Warriors, Inc is able to help veterans with temporary housing, rent/mortgage, utilities, and education expenses not covered by other government programs. You can find out more information about this organization by going to www.pawoundedwarriors.org. Also, if PA veteran families want to have donations sent to this group, they should be sent to Pennsylvania Wounded Warriors, Inc, 1117 Country Club Road, Camp Hill, PA 17011.

NFDA 2015 MEMBER GENERAL PRICE LIST SURVEY RESULTS Recently NFDA completed a general price list study with its members. The results included a median cost for a funeral with a burial and the median cost of a funeral with cremation. Based on the findings, over the last ten years the average cost of a funeral has increased 28.6 percent. The national average of a funeral and burial in 2014 was $7,181, and the national average for a funeral and cremation was $6,078. Funeral professionals can purchase the survey report by contacting NFDA at 800-228-6332 or www.nfda.org/resourcsstore. The cost for NFDA members is $75 and $175 for nonmembers.

CREMATION STATICS FROM CANA CANA recently released its annual statistics report, which indicated in 2014 the national cremation rate was at 46.7%, projected to hit 50% by 2018 and 52.9% by 2019. Pennsylvania is one of the top 10 states by Number of Cremations, with the following statistics – 52,173 cremations, which equates to 41% of all dispositions. However, Pennsylvania does not rank among the top 10 states based on Percentage of Deaths Cremated.

OUTSIDE ADVERTISING RULES FOR FUNERAL HOMES Outside advertising, whether it be on a billboard, bus, bench, subway panel, or the side of a building, is only impactful if the ads are designed right. Here are some pointers to help your funeral home have effective outdoor advertising: Make sure your message fits the medium where you are advertising; Keep your message simple and quick; Your product or brand should be a major element; Show one image big and close up; Keep your ad less than eight words and make sure it's in a large bold font; The call to action should be simple and big; The message should be different, surprising and even humorous; Use a lot of white space or bright colors; Drive by the area where your message will be to understand the surroundings, and once the message is up, drive by again to make sure you are happy; and Rotate your billboards throughout town for great exposure.

MONTHLY BOOK REVIEW BY JESSICA SCHAUFERT, PFDA STAFF MEMBER

Grieving During the Holidays The holidays can be a trying time for those who have lost a loved one. Death can turn what is meant to be a joyous occasion into a time filled with anxiety, sadness, and an overall sense of emptiness. Despite social expectations of happiness during the holidays, it is important for those grieving to express their thoughts and feelings, both happy and sad, to a group of supportive family and friends. There are numerous different ways of coping with grief during the holidays. Ignoring grief may seem like an ideal temporary solution, but often makes things worse. Talking about grief can be very relieving. While it may be tempting to keep busy and avoid extra stress, you must also know your limits both physically and psychologically. Avoid isolation, but save some private time to grieve by yourself. Talking openly about the deceased with loved ones will keep their memory alive and key other loved ones in on the importance of remembering the deceased during the holidays. Continuing old traditions and creating new ones can be an enjoyable and a low stress way to honor the memory of a deceased loved one. In Hope and Healing During the Holidays after the Loss of a Loved One, author Jayne Flaagan provides some practical advice for those grieving during this festive time of year. Source: http://www.centerforloss.com/tag/holiday-grief/

MEET NFDA'S DIRECTOR OF MEMBER DEVELOPMENT The National Funeral Directors Association (NFDA) recently announced that Lacy Robinson has joined their team as the newly-created position of director of member development. Prior to working at NFDA, Lacy was the director of professional development at Aurora Casket Company. She is a licensed funeral director and embalmer. In her new role, Lacy will be helping NFDA members grow their businesses through training seminars, webinars, and teleconferences.

FDLIC WELCOMES A DIRECTOR OF SALES DEVELOPMENT Don Strickland has joined Funeral Directors Life Insurance Company, as a new director of sales development. In his roles, Strickland will train and manage sales professionals in the Select Producer program. Sales professionals recruited and trained by FDLIC are considered Select Producers. Don is a fourth generation funeral professional, has owned and operated a business in the insurance arena, and has worked as a consultant, business developer, sales person, and marketing adviser.

PFDA OFFICE CLOSING -- The PFDA Office will be closed for Veteran's Day on November 11th and for the Thanksgiving Holiday on November 26th and 27th.

In Memoriam

Serena J. Stevens, Altoona, died on August 29, 2015. She was the Aftercare Coordinator for The Stevens Mortuary, Inc and Stevens Family Funeral Homes. She is survived by husband, Joseph J. Stevens, her son, Joseph J. Stevens III, and nephews, Dave Mason and Matthew J. McConville, all licensed funeral directors working in the family business.

Jean G. Downing, 81, Raleigh, NC, died on October 4, 2015. She was the former owner of the Downing Funeral Home in Bethlehem.

Mildred Hague Neal, 83, of Washington, died on October 6, 2015, at Donnell House, Washington. She is survived by her son, Michael P. Neal, Funeral Director and Owner of the family business, William G. Neal Funeral Homes, LTD, Washington.

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