02/23/2026

The Power of Meta Platforms Elevating Funeral Home Visibility

By: Bill A Johnston, President, Post and Boost, Inc.

Funeral homes that embrace Meta platforms as part of their core marketing strategy will be better positioned to build trust, grow market share, and stay connected with today's consumer. This session will show you how.

Bill A. Johnston is President of Post and Boost Inc., a leading social media advertising agency for funeral homes. He is also an Amazon Best Selling Author, most notably for "The Consumer's Journey to Purchasing Funeral Services", a Facebook expert, and a Meta Business Partner. He is a 1977 graduate of The Newhouse School at Syracuse University with a degree in television and radio and managed radio stations for 25+ years. Bill founded iconnectv.com in 2000, creating national commercials and interactive platforms for major cable companies. Since 2016, he has developed a proprietary software platform for custom Facebook advertising, becoming a trusted voice in the funeral industry. He has also developed a new Preplanning Leads service that leverages the latest Meta tools. Bill is also a renowned speaker, most recently at NFDA in New Orleans 2024 and is certified by the Academy of Professional Funeral Service Practice.